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Our Regional Economy


West Michigan is a growing, vibrant region that has much to offer businesses and professionals alike. The region consists of over 1.5 million and is anchored by the cities of Grand Rapids, Holland and Muskegon. 

Please contact us to receive other regional information specific to your business location or expansion project.

 
 Economic Overview
 Data Type                        MSA West Michigan*
 Total Population (2014) 1,014,900 1,539,800
 Growth Rate for Previous 5 Years 2.8% 1.5%
 Jobs (2014) 549,700 733,600
 Average Earnings (2014) $50,600 $49,300
 Gross Regional Product (2013)  $49,000,000,000   $65,300,000,000


Helpful Links
Students, job seekers, private researchers and small business owners may also find the following sites helpful to your research.

The W.E. Upjohn Institute for Employment Research: A resident staff of economists, nine of whom hold PhD degrees, conduct research on a wide variety of employment issues. 

The Community Research Institute (CRI):  CRI gathers, analyzes, interprets, and shares national and local data through partnerships with nonprofit and neighborhood groups.

Grand Rapids Public Library Small Business Resource Center:  The Small Business Resource Center has several tools, books and databases to support business growth.

Brookings: The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Their mission is to conduct high-quality, independent research and, based on that research, to provide innovative, practical recommendations.


*The West Michigan region consists of the following counties: Allegan, Barry, Ionia, Kent, Lake, Mason, Mecosta, Montcalm, Muskegon, Newaygo, Oceana, Osceola, and Ottawa.