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Population & Demographics


Please contact us to receive other regional information specific to your business location or expansion project.


Population

   MSA* West Michigan**
 Total Population (2014) 1,014,900 1,539,800
Data source: Economic Modeling Specialists International (EMSI)


Race and Ethnicity

 Demographic (2014 Population) MSA* West Michigan**
 White, Non-Hispanic 809,646 1,258,146
 White, Hispanic 77,579 103,160
 Black, Non-Hispanic 65,233 96,160
 Asian, Non-Hispanic 23,522 29,903
 Two or More Races, Non-Hispanic 20,285 26,430
 Black, Hispanic 6,119 6,957
 American Indian or Alaskan Native, Non-Hispanic 3,544 7,114
 Two or More Races, Hispanic 4,148 5,491
 American Indian or Alaskan Native, Hispanic 3,398 4,568
 Asian, Hispanic 761 937
 Native Hawaiian or Pacific Islander, Hispanic 468 558
 Native Hawaiian or Pacific Islander, Non-Hispanic 248 341
 Total 1,014,941 1,539,802
Data source: Economic Modeling Specialists International (EMSI)


Age

 Demographic (2014 Population) MSA* West Michigan**
 0 to 19 283,500 419,787
 20 to 39 273,369 396,840
 40 to 59 268,408 413,023
 60 to 79 153,976 254,050
 80+ 35,686 56,103
 Total 1,014,941 1,539,802
Data source: Economic Modeling Specialists International (EMSI)

Download the complete Age list (PDF).
Download the complete West Michigan Data Set (Excel).

 

Gender
  MSA* West Michigan**
 Male  50.6% 50.4%
 Female 49.4% 49.6%



Educational Attainment (2014)

 Degree

MSA*

West Michigan**

 Graduate Degree and Higher

9.6%

8.2%

 Bachelor's Degree

19.5%

16.7%

 Associate's Degree

8.7%

8.8%

 Some College

22.9%

23.3%

 High School Diploma

28.6%

31.5%

 9th-12th Grade

6.4%

7.1%

 Less Than 9th Grade

4.5%

4.4%

Data source: Economic Modeling Specialist International. (EMSI)



Languages Spoken

 Language

CSA***

 Speak only English

1,187,681

 Spanish

67,373

 Vietnamese

5,855

 German

3,649

 Serbo-Croatian

2,835

 Chinese

2,335

 French

2,273

 Arabic

1,626

 Korean

1,285

 Hindi

1,031

Data source: U.S. Census Bureau


Download the complete Languages Spoken list (PDF).


*The MSA consists of the following counties: Barry, Kent, Montcalm and Ottawa.
**
The West Michigan region consists of the following counties: Allegan, Barry, Ionia, Kent, Lake, Mason, Mecosta, Montcalm, Muskegon, Newaygo, Oceana, Osceola, and Ottawa.


***The CSA consists of the following counties: Allegan, Barry, Ionia, Kent, Ottawa, Muskegon, and Newaygo.