The Right Place In the News

    Kent and Muskegon Counties Launch New Marketing Campaign

    GRAND RAPIDS, MICH. (7/22/15)  – Today, seven West Michigan municipal partners of the West Michigan Economic Partnership (Cascade Charter Township, City of Grand Rapids, City of Kentwood, City of Muskegon, City of Wyoming, Kent County, and Muskegon County) launched a new, proactive marketing approach to spur the development of strategic real estate in Muskegon and Kent counties.

    Branded as “Greenlight,” the new campaign focuses on six strategic development sites containing 35 individual properties for development in Kent and Muskegon counties. The goal is to target large businesses and developers that specialize in logistically intensive industries, and market the sites and properties for redevelopment

                                       .Greenlight West Michigan Development Partnership Logo

    “Greenlight is the result of an unparalleled level of collaboration among our seven partner communities,” said Ben Swayze, Cascade Charter Township Manager and Greenlight partner. “This is the start of a long-term marketing effort to spur redevelopment, investment and job creation in some of our most strategic industrial sites.”

    The Greenlight campaign is supported with a variety marketing tools, including the campaign website: www.greenlightwm.com. Funding for the campaign was achieved through a private-public partnership between the Michigan Economic Development Corporation, partnering municipalities and private property owners. Economic development partners, The Right Place, Inc. and Muskegon Area First, will use the marketing campaign when meeting with key developers and companies both nationally and internationally. The campaign is expected to continue over the next 2-3 years.

    “Companies and developers are bombarded with loads of individual industrial properties every day,” said Rick Chapla, Vice President of Strategic Initiatives, The Right Place, Inc. “Greenlight is a way to differentiate West Michigan and demonstrate the level of regional collaboration occurring here today.”

    Next Michigan Development Corporation Background
    In December 2010, the Michigan Legislature passed and the Governor signed into law P.A. 275 of 2010 (the “Next Michigan Development Act”), creating a new economic development tool to advance the marketing and development of certain kinds of real estate served by two or more modes of transportation.  Under the new legislation, the act allows for the creation of a separate legal and administrative entity formed by interlocal agreement among two (2) or more local governmental units, at least 1 of which shall be a county, and at least one (1) of which shall be a qualified local government unit for the purpose of jointly exercising economic development powers and attracting business. Once an interlocal agreement is established, the group can apply to the board of the Michigan strategic fund for designation as a next Michigan development corporation.

    About the West Michigan Economic Partnership
    Convened by The Right Place and Muskegon Area First in February 2011, the West Michigan Economic Development Partnership was created to market and spur the development of strategic real estate serviced by two or more modes of transportation infrastructure in Muskegon and Kent Counties. Participating communities and eligible companies may be able to utilize additional property and investment incentives under the new partnership.

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